Iker Urrutia. Coaching
Iker Urrutia. Coaching
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New adventure, new business, new website, new newsletter!

  • May 14, 2024
  • Iker Urrutia

Photo by Steven Coffey on Unsplash

I am going solo, and I am nervous but also more excited than ever.

I finally took the jump. I am not sure if there will be a safety net waiting for me if I fall, but I had to take this jump.

I have been planning to do this for years, but I haven’t found the courage to do it until now. Since I trained as a coach in 2018, I have wanted to set up my own business, be my own boss, and make a living by helping others. I didn’t have the courage before, but I do now.

The company I worked for, Sodexo, didn’t make things easy, and I mean it in a good way. It is a great company with amazing people, and every time I was about to make this jump, a new exciting opportunity would arise within Sodexo. I could never say no, so I would postpone my decision a bit longer. 

Even in my last stint as a Global Talent Director, I was doing something I loved with a fantastic team and manager, with a lot of autonomy and flexibility. What was there not to like?

And yet, I had to take this jump.

It was something coming from inside me. I really needed to do this, or I knew I would regret it for the rest of my life. As Lewis Carroll said, “In the end… we only regret the chances we didn’t take, the relationships we were afraid to have, and the decisions we waited too long to make.” 

I had to take this chance.

You have to try things, especially if they come from within yourself and are a manifestation of your purpose. You may fail trying, but you need to try anyway. That’s the only way you’ll know what it was like. That’s the only way you’ll know whether it was worth trying. 

That’s the only way not to regret it when you are on your deathbed forty or fifty years later. 

My business

I will now be working as a full-time coach and trainer. 

I will provide individual executive coaching, team coaching, and training. I want to help leaders grow and become wiser, more effective and purposeful.

I love coaching, so I want to do more of it. I have coached tens of leaders in Sodexo, and I am grateful to the company and all the coachees I have worked with over the years for trusting me and allowing me to do so. 

I also enjoy designing and delivering training, so I will do this, but only on topics related to my core mission of helping leaders grow and become wiser, more effective and purposeful. I’ll train people on leadership, personal growth, emotional intelligence, creativity, and the like. 

A new newsletter, a new web

Another thing I love doing is writing, so I want to do more of it as well. 

Every week, I will write a long post on leadership, coaching, personal growth, purpose, or the future of work. I will also write shorter posts related to the same topic. I will include them all in a weekly newsletter I will send subscribers. 

This newsletter will be called Coaching for Wisdom. Wisdom is an all-encompassing concept that alludes to good judgement and decision-making but also to personal growth, emotional intelligence and helping others. My hope is that the readers of this newsletter will become wiser leaders. 

If you haven’t subscribed yet, you can do so here. 

Writing my next newsletter.

I launched the Humane Future of Work website in the spring of 2020, four years ago already, to share my ideas on how to build a more humane and human future of work. Since then, my interests have shifted, and the contents of the blog have shifted with them. I have been writing more and more about leadership, coaching and personal growth, and less about the future of work. 

I believe that with my interests and topics, the time for the website to change has also arrived. 

As I move into the next phase in my career, I thought it was the right time to change the focus of my website. I will continue having a blog where I write about the topics that interest me, but it will now be part of a website where I also talk about the services I offer. I will also dedicate a section to my newsletter, as this will take more protagonism moving forward.

Thus, I am officially launching my new website, www.ikerurrutia.com. I hope you enjoy it and will accompany me on my journey of learning and sharing here.

New beginnings

New beginnings are uncertain and anxiety-provoking but also exciting. 

I am kicking off a new and exciting chapter in my professional life, and I hope to help many people become better leaders and better human beings through my coaching, training and writing.

I hope you will accompany me on this exciting journey. 

Vamooooooossss!

3 responses

  1. Yue Wu says:
    May 15, 2024 at 9:02 am

    Hey Iker, it’s a been a while since our peer coaching sessions back in 2020! So much excitement ahead as you follow your purpose and make an even bigger impact to the world. Enjoy the journey, have fun!

    Reply
    1. Iker Urrutia says:
      May 21, 2024 at 7:40 pm

      Thanks Yue! I am very excited about this new adventure. Thanks for all your support!
      Iker

      Reply
  2. Pingback: This Is How I Work - ikerurrutia.com

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Iker Urrutia

Author, Senior HR Leader & Executive Coach

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